Join Main Street

Downtown Paso Robles Main Street Association is a nonprofit 501(c)3 organization dedicated to actively restore, beautify and preserve downtown. Main Street is primarily funded by membership, sponsorship, donations or grants from individuals, businesses, philanthropic organizations and both local and state governments.

“WHERE EVERYBODY COMES TOGETHER!”

Downtown Paso Robles Main Street Association is a nonprofit 501(c)3 organization and is primarily funded by donations or grants from individuals, businesses, philanthropic organizations and both local and state governments.  Please consider giving a donation today. PayPal is a secure and easy way to make a donation today.


You can also mail a check to:

Paso Robles Main Street Association
835 12th Street, Suite D
Paso Robles, CA 93446

Celebrate, and be seen by thousands

With City Park as the epicenter, downtown Paso Robles is where the community comes together to celebrate! Main Street hosts several popular community celebrations and events throughout the year, including Olive Festival, Lavender Festival and Taste of Downtown. Thousands of local residents and visitors enjoy festivals, events, activities and programs that increase visibility of our merchant members and sponsors.

Lavender Festival

A Downtown Affair

Olive Festival

Become a Merchant Member

The Paso Robles Main Street Program is committed to bolstering a downtown, which is the commercial, governmental and cultural entertainment destination of Paso Robles. The support of our merchant members is critical to promote each business, protect downtown interests and plan for future growth. As a member, you enjoy the influential connection with a strong downtown association and the direct benefits of promoting your organization. Invest in the future of downtown Paso Robles and your organization will benefit today.

Bijou – Member

General Store – Member

Sole Tree – Member

Annual Merchant Membership Benefits:

As a 501c-3 nonprofit organization, your tax deductible annual membership includes the following benefits:

  • Four Membership Continuing Education Mixers
  • Four Membership Networking Mixers with Live Entertainment
  • Three Membership Networking Mixers
  • Unified voice protecting downtown business
  • Coordination with City officials on downtown planning
  • Regular communications to keep you and your stakeholders informed
  • Monthly board meetings for you to provide high-level feedback
  • Exposure on website, social media, downtown kiosk, and downtown directory
  • Promotional e-Flyers highlighting your organization
  • Education, training and resources from downtown marketing experts
Become a Merchant Member

Become a Sponsor

Sponsorship is the lifeblood of the Main Street program. Become a partnering sponsor and you will have the opportunity for thousands of people to recognize you and your commitment to restoring economic vitality to the heart of the community. Choose how you want to support Main Street from the following packages:

Thomas Hill Organics – Sponsor

Hotel Cheval – Sponsor

Siegel’s Jewelry – Sponsor

A Main Street Sponsorship

Includes the Merchant Membership benefits and supports Main Street programs throughout the year.  Available sponsorship levels are:

  • ECO-FRIENDLY Downtown
  • Downtown #PASOSafe
  • ART Downtown
  • PRESERVATION Downtown

Festivals and Activities Sponsorship

Includes the Merchant Membership benefits and supports popular events and festivals in multiple interactive formats. Festivals and events include but are not limited to:

  • The Paso Robles Olive Festival
  • Central Coast Lavender Festival
  • Taste of Downtown
  • A Downtown Affair – A Fundraiser to Support Main Street
  • Downtown Historical Tour
  • Painted Wine Barrel Tour

Holiday Sponsorship

Includes the Merchant Membership benefits and supports holiday events downtown. Help spread the holiday spirit and bring our community together through a variety of signature Downtown Holiday events, including:

  • Hop to It! – A Visit with the Easter Bunny
  • Downtown Scarecrow Stroll and Contest
  • Safe and Fun Halloween
  • Vine Street Victorian Showcase
  • Holiday Lighting Ceremony
  • A Visit with Santa Claus
  • Christmas Light Parade

A Downtown Affair Sponsorship

Be a premium Main Street Partner and support Main Street’s Mission to RESTORE, PROMOTE AND ENHANCE. The economic vitality and unique historical value of our downtown — where Main Street brings the community together. Available sponsorship levels reflect the level of exposure in:

  • all event installations
  • paid media
  • social media
  • email
  • event signage
  • highly public restoration projects

Four flexible levels of sponsorship are available to choose from, based on your participation in the series of event websites, social media, email, paid media and outdoor installations.