The Downtown Paso Robles Main Street Association was established in 1988 as a “demonstration city” of the California Main Street Program, coordinated by the California Department of Trade and Commerce and the National Main Street Program, coordinated under the National Trust for Historic Preservation.
Being designated a “Main Street Demonstration City” has provided tremendous credibility to our goals and efforts in revitalizing Downtown Paso Robles. Since 1988, downtown has re-emerged as the center of the city. Through Main Street, we have a thriving retail center that utilizes its historic landmarks and has a clear-cut identity. We have become an example to other cities of what is possible with a dedicated community.